We love to talk about fees. Clients on the other hand, they HATE paying fees. But...when you say “the cost of my professional services include…” it just has a different ring to it.
In this 10 minute installment we discuss:
- “Our Fees” vs. the “Cost of Our Professional Services”
HINT: STOP talking SO much about FEEEEEEEEES!
- The only two things prospective clients care about when “comparing” or better stated “judging” you
- The five steps to having a great conversation about the cost of your services (see Dr. Jim Grubman link below for more detail)
- Why your transparency may be killing you
- Want a more in-depth series on cost / fees? Let us know and Ask XYIS
Links Referenced in this episode:
- Discussing Fees with Clients (Dr. Jim Grubman / SPDRs)
Personal Capital Advisor Fee Report (Personal Capital)
A Future-Ready Pricing Model: Finding the Right Formula in a Changing Landscape (Insights from Fidelity 2016 RIA Benchmarking Study)
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Per your request, listen to this week’s XYIS Xtra via SoundCloud!
As always, let us know if you have any questions or comments at firstname.lastname@example.org or (360) 301-7579.